A Stroke of Genius: Fast-Growing Fabricator Adds Deceuninck 2500 and 2800 Systems
- Posted by Thomas Weston|
- 8 October 2024|
- Product
Following the success of their Deceuninck Slider 24 patio door, rapidly expanding Norwich-based fabricator Genius PVC Trade Frames is adding the Deceuninck 2500 chamfered and 2800 sculptured systems to its product portfolio.
This exciting expansion introduces a range of new products to Genius’s Deceuninck offering, including stormproof casement windows, tilt and turn windows, French doors, and entrance doors. Plans to launch the Deceuninck flush sash in 2025 are also in the works.
Peter Dyson, co-founder of Genius, shares the rationale behind this expansion: “Since launching Genius, our focus has been on providing products that meet the varied needs of our customers, from retail installers to commercial contractors and trade counters. The success of our Slider 24 demonstrated a clear demand for Deceuninck products across these sectors, making this expansion a natural step in our commitment to serving the market.”
Both the 2500 and 2800 systems are designed for easy installation, exceptional energy efficiency, and PAS24-accredited security. To enhance performance and longevity, Genius has equipped the range with premium hardware, including the Apex quad lock from Total Hardware, Glazpart link vents, and egress easy-clean hinges as standard, with the option to upgrade to heavy-duty Nico Atlas hinges. A key advantage is Deceuninck’s industry-leading colour offering, enabling Genius to supply foiled profiles with impressively quick lead times.
To support this growth and meet their target of manufacturing 2,500 frames per week, Genius has invested £2 million in new machinery. This includes a cutting-edge Schirmer machining centre and an 8-headed Rotox welder, significantly boosting production capacity. Additionally, the company has expanded its factory to accommodate the new product lines.
These additions complement Genius’s existing lineup of Kömmerling C70 and O70 casement windows, greatly expanding the range of high-quality PVC-U products available from a single, trusted supplier.
“We’re committed to maintaining a 5-day lead time on both Deceuninck and Kömmerling products,” Peter adds. “This expansion not only broadens our product range but also allows us to serve an even wider customer base.”
Founded in 2019 by industry veterans Peter Dyson, David Eagle, and Martyn Buckley, Genius PVC Trade Frames has rapidly become a trusted name in the fenestration industry. This latest expansion highlights the company’s commitment to growth and meeting the evolving needs of its diverse customer base.
Stay updated with the latest news and innovations from Genius PVC Trade Frames by visiting www.geniuspvc.com/news.
For more information, please email sales@geniuspvc.com or visit www.geniuspvc.com.
